Covid-19 Put Billionaire John Paul DeJoria's Hair Care Empire At Risk. How He's Investing His Fortune In The Brand To Keep It Alive

The decades-long retail strategy that has made DeJoria an enormous fortune buckled during the Covid-19 pandemic. Social distancing measures shuttered hair salons and barbershops across the country. “Our sales zoomed straight down,” says DeJoria. “We lost nearly 60% of our revenue almost instantly.”

John Paul DeJoria, billionaire co-founder of Paul Mitchell hair-care brand, shares his 'Good Fortune' and more - Los Angeles Times

John Paul DeJoria's time management secret: Only handle a piece of paper once - Austin Business Journal

John Paul DeJoria's time management secret: Only handle a piece of paper once - Austin Business Journal

Celebrities, Entrepreneurs Who Went From Rags to Riches

John Paul DeJoria went from homeless to billionaire following 3 rules

John Paul Dejoria

The Gentleman's Post

How John Paul DeJoria Went From Homeless To A Billionaire In New Doc 'Good Fortune

How This Billionaire Got Rich Off Hair and Tequila

Profile- John Paul Dejoria: The billionaire entrepreneur who was once homeless - CEOWORLD magazine

When this billionaire entrepreneur started out, he was living in his car

How This Billionaire Got Rich Off Hair and Tequila

Elite Image Salon & Spa