Herman Miller's refreshed brand identity

On January 2, 2024, Herman Miller announced a new brand identity led by Brooklyn-based design agency Order. The rebrand is a playful update on a design classic and is Herman Miller's first rebrand in over two decades. The rebrand includes

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Herman Miller

Rare George Nelson Office Chair for Herman Miller, USA, c. 1950's

Herman Miller's rebrand is a playful update on a design classic