How IKEA evolved its consumer experience by integrating online and

IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like, discover new possibilities and plan to make them happen. Because of this essential role, IKEA doesn’t treat ecommerce as a simple alternative sales channel.

Digital transformation impact and benefit in customer experience

IKEA Consumer Experience. MARKETING STRATEGY — Ideation, by Anne Villeneuve

How to Build Customer Centricity into Your Business Strategy

IKEA's seamless omnichannel experiences - Think with Google

AR in eCommerce: How AR Impacts Online Shopping Experiences

IKEA's approach to marketing: Then and now

IKEA Marketing Strategy - An Inspiring Finding

IKEA SWOT Analysis - The Strategy Story

Life Lessons: What IKEA Gets Right About Customer Experience