ASU Department of Psychology leaps forward with gift from emeritus professor

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Since arriving on the Arizona State University campus in 1971 as a new assistant professor, Robert Cialdini has been giving to the Department of Psychology — through his ground-breaking research, compelling teaching and mentoring, and generous service to the broader community. Now, 47 years later, the Regents’ Professor Emeritus of psychology and marketing continues to give. Along with his wife, Bobette Gorden, he has created the Robert B. Cialdini Leap Forward Fund, which provides $500,000 to elevate the department’s research, application, teaching, and outreach missions.