Robert Cialdini, A New Look at the Science of Influence

Godfather of influence Robert Cialdini joins us to talk about his revisited classic, Influence, New and Expanded: The Psychology of Persuasion.

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Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

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