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Google has started to disseminate a new Material Design based UI for the Google Play Store. Besides using Google Sans font, the nab=vigation bar has been moved to the bottom of the screen.
Google updates Play Store with new layout for large screens
Why Your App Isn't Ready for the New Google Play Design
Why Your App Isn't Ready for the New Google Play Design
New Google Play Store UI heading your way makes it easier to navigate - PhoneArena
Google updates to a cleaner, simpler Play Store design [Updated]
New Google Play Store UI heading your way makes it easier to navigate - PhoneArena
Google Play Store to soon reorganize the main navigation options - PhoneArena
Google Play Web Store gets a new design
Not sure how long the ads in the Google Feed have been there, but I am going to stop using it soon if they aren't removed. : r/GooglePixel
10 Exciting Trends in Mobile App Design, by Proto.io, The Startup