How smart marketing, scarce supply and unique colours made the Stanley cup a must-have item

Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.
Stanley water bottles are all the rage thanks to a massive marketing change and the power of social media. It also helps that they're not easy to find.

The Stanley Tumbler Craze: A Marketing Revolution

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet

Stanley's Marketing Strategy: Unlocking the Viral Stanley Quencher Success

Consumer Marketing Strategies Behind the Stanley Cup Craze — SHIFT Communications

What's behind the Stanley cup craze? A San Diego marketing professor explains – NBC 7 San Diego

7 Must-Know Reasons for Using a Custom Stanley Tumbler in Marketing

Market Reach: Tips to Improve It For Your Business

Brock Wilson - Journalist

Sustainability, Free Full-Text

4 Lessons The Stanley Cup Craze Is Teaching Us About Maintaining Originality