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Mars redesigned the M&M’s characters for a “more dynamic, progressive world." Apparently, the orange M&M is supposed to be relatable to Gen Z because of its anxious personality.
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M&M's candy mascots get a makeover, with less sex appeal and more Gen-Z anxiety - The Washington Post
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Orange M&M is now a Gen Z icon because of its extreme anxiety
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Acyn on X: Tucker: If you look at him, the orange M&M does appear very anxious. Maybe he doesn't like all the ugly new shoes he sees around him. Maybe he liked
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Is anything cool anymore? - Vox
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M&M's Characters Will Have Anxiety, Body Positivity and Diversity : r/redscarepod
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What Health Care Marketers Need to Know About Gen Z
fugo 。゚. on X: i honestly hope that (pandering aside) the orange m&m gains control over their anxiety by transitioning gender and finds strength in their new identity / X
this is the opposite of what m&m incorporated wanted to happen #tmg #t