Streaming viewership surpasses cable TV for first time

According to Nielsen’s Gauge Report documenting viewership in July, more people were using streaming platforms than watching cable TV for the first time. NBC News’ Joshua Johnson is joined by Wall Street Journal reporter Joe Flint to discuss what's behind the success of streaming services and what their future looks like. 
This is additional taxonomy that helps us with analytics
According to Nielsen’s Gauge Report documenting viewership in July, more people were using streaming platforms than watching cable TV for the first time. NBC News’ Joshua Johnson is joined by Wall Street Journal reporter Joe Flint to discuss what's behind the success of streaming services and what their future looks like. 

Streaming Tops Cable-TV Viewing for the First Time - WSJ

Streaming Vs Cable TV Statistics: The Slow Demise of Cable TV

U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says

Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption

Cable Vs. Streaming, What's the Real Difference? - Race Communications

Streaming TV Viewing Time Continues Its Rise Over Cable - MNTN Research

Streaming surpasses cable as top way to consume TV

TV Tops Other Live TV Streaming Services With 6.5 Million Subscribers

Streaming TV Viewing Time Continues Its Rise Over Cable - MNTN Research