BMW unveils new logo to 'express openness and transparency' of brand

The centre black ring of the BMW logo has been replaced with a transparent ring while the company
The centre black ring of the BMW logo has been replaced with a transparent ring while the company's initials have been slimmed down.

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BMW unveils new logo to 'express openness and transparency' of brand

BMW unveils new flat and transparent logo, geared towards openness and digitisation

BMW Gets New Logo and New Brand Identity