Basics products are now best-sellers in 22 of 's 51

With terabytes of sales and consumer interest data in its back pocket, ($NASDAQ:AMZN) launched Basics in 2009. It has since become the best-selling private label brand on .

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10,500 sheets of 2-ply toilet paper (350 sheets per roll) Each roll has 4.3 times more sheets than a regular roll (based on regular rolls with 80

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