I'm super excited for the Bose QuietComfort Ultra – but they must

Bose will need to have taken sound quality much further than it has done in recent years for the QuietComfort Ultra to make their mark.

Bose QuietComfort Ultra Wireless Noise Cancelling Earbuds in White Smoke

Review: Bose QuietComfort Ultra Wireless Earbuds (on sale for Cyber Monday)

Someone Screwed Up! : Bose QuietComfort Ultra Headphones

Bose QuietComfort Ultra Headphones review: clever, costly

Bose QuietComfort Ultra review: A rightful heir to the ANC throne

LEVELED-UP LISTENING: Bose QuietComfort Ultra Headphones with spatial audio give you an immersive experience that makes music feel more real;

Bose QuietComfort Ultra Wireless Noise Cancelling Headphones with Spatial Audio, Over-the-Ear Headphones with Mic, Up to 24 Hours of Battery Life

World-class noise cancellation, quieter than ever before. Breakthrough spatialized audio that takes what you're hearing out of your head and places it in front of you for more immersive listening than ever before - no matter the content or source. Elevated design and luxe materials for unrivaled comfort. It's everything music should make you feel taken to new highs.

Bose QuietComfort Ultra Wireless Black Noise Cancelling Headphones

Bose QuietComfort Earbuds II weren’t designed with a one-size-fits-all approach. These next-generation wireless earbuds are engineered to fit you. They personalize the noise cancellation and sound performance to your ears, so you can enjoy the world’s best noise cancellation and uninterrupted, immersive listening wherever you are.

Bose QuietComfort Wireless Earbuds II

I just tested the Bose QC Ultra Earbuds — and this feature is a game changer

New Bose Quiet Comfort Ultra Earbuds - Black